Generic Co-op Month Sample Press Release
NOTE: This sample Media Alert is drafted for a generic event. Use
this format, but make your Alert as specific as possible. All information
in italics should be filled in to localize the event
in your community.
Product: Sample Press Release
Co-op Type: Producer Co-ops
Use: Distribution to external press lists
Audience: External Media
FOR IMMEDIATE RELEASE
Contact: Name, phone #, organization
Date of release
October is National Cooperative Month
WASHINGTON, DC - The nation's 48,000 cooperatives are celebrating
National Cooperative Month across the country in a variety of ways,
including the release of new national survey results on public perception
of corporate business structures and consumer preferences for cooperatives.
This year's co-op month theme, "Cooperatives...Businesses People
Trust," reflects the survey findings, emphasizing the fundamental
principle that makes cooperatives more trustworthy: their democratic
structure and member-ownership and control. The findings are especially
relevant at this time of heightened attention to corporate accountability.
"Cooperatives are different from other forms of business because
of the principles that guide every cooperative, define their unique
democratic structure and express their direct accountability to
their member owners," said Sheldon Petersen, this year's chairman
of the National Cooperative Month Planning Committee and CEO and
Governor of the National Rural Utilities Cooperative Finance Corporation.
"The survey confirms what co-ops have long known"consumer trust
cooperatives and prefer to do business with them."
Petersen said the lives of more than 120 million Americans are
improved daily by cooperative private businesses that generate more
than $500 billion in annual economic activity."
During the month of October, cooperatives across the country will
celebrate co-op month in many ways. Some will hold an open house
or a rally while others will sponsor a race or hold a picnic. Many
will try to get the word out in a variety of creative ways, either
by educating young people or writing articles for the media or putting
exhibits on local cooperatives in library's or shopping malls.
During an October 1, 2003 press conference at the National Press
Club in Washington, Petersen and other co-op leaders will release
new survey results on public trust in, and preference for, cooperatives
and their views about accountable business structures. For information
on the event and survey results, contact Jeannine Kenney at the
National Cooperative Business Association at (202) 383-5456.
For more information on Co-op month and the survey, visit www.co-opmonth.coop
[insert brief description of your cooperative]
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